White-Label Analytics for Agencies

Clients expect professional analytics reports with your agency branding. Generic Google Analytics dashboards don't cut it. White-label analytics let you deliver branded, professional reports that strengthen your agency's value.

Why White-Label Analytics?

• Professional branding - Your logo, colors, domain
• Client trust - Looks like your product
• Higher perceived value - Justify premium pricing
• Data ownership - You control the analytics
• Privacy compliance - GDPR-friendly options

Best White-Label Analytics Tools

1. Matomo

Matomo is the leading open source analytics platform with full white-label support.

White-Label Features:

• Custom domain (analytics.youragency.com)
• Remove Matomo branding
• Custom logo and colors
• White-label reports
• Embed dashboards

Pricing: Free (self-hosted) or $19/month per site

Best for: Agencies wanting full control

2. Plausible

Plausible offers clean, simple analytics with white-label options.

White-Label Features:

• Custom domain
• Remove Plausible branding (paid plan)
• Shareable dashboards
• Email reports

Pricing: $9/month + white-label add-on

Best for: Agencies wanting simplicity

3. Umami

Umami is open source and fully customizable.

White-Label Features:

• Complete branding control
• Custom domain
• Self-hosted = your brand
• API for custom reports

Pricing: Free (self-hosted)

Best for: Technical agencies on a budget

Setting Up White-Label Analytics

Step 1: Choose Your Domain

Use a subdomain of your agency:

• analytics.youragency.com
• insights.youragency.com
• stats.youragency.com

Step 2: Install & Configure

1. Deploy analytics platform
2. Configure custom domain
3. Add SSL certificate
4. Remove default branding
5. Add your logo and colors

Step 3: Create Client Dashboards

1. Set up client sites
2. Configure tracking
3. Create custom dashboards
4. Set up automated reports

Step 4: Client Access

• Share dashboard links
• Set up email reports
• Create PDF exports
• Embed in client portals

White-Label Report Templates

Monthly Performance Report

• Traffic overview
• Top pages
• Traffic sources
• Goal conversions
• Month-over-month comparison

Campaign Report

• Campaign performance
• Conversion tracking
• ROI metrics
• Recommendations

Executive Summary

• Key metrics
• Trends
• Insights
• Action items

Pricing Strategy

Cost to You:

• Matomo self-hosted: $10/month (hosting)
• Plausible white-label: $50/month
• Umami: $5/month (hosting)

Charge Clients:

• Analytics setup: $500-1,000
• Monthly reporting: $200-500/month
• Profit margin: 80-90%

Real Agency Examples

Agencies using Matomo:

• Charge $300-500/month for analytics
• Include in retainer packages
• Upsell to existing clients

Agencies using Plausible:

• Simple setup, quick deployment
• Bundle with website packages
• Recurring revenue stream

Common Questions

Q: Can I resell analytics as my own product? A: Yes, with self-hosted open source tools like Matomo and Umami.

Q: What about data privacy? A: Self-hosted = full control. GDPR compliant by default.

Q: How do I handle multiple clients? A: Each client gets their own site/dashboard in the platform.

Next Steps

1. Choose platform - Matomo for features, Umami for budget
2. Set up domain - analytics.youragency.com
3. Configure branding - Logo, colors, remove defaults
4. Add first client - Test with one client
5. Create templates - Standardize reports

Conclusion

White-label analytics transform you from a service provider to a technology partner. Clients see professional, branded dashboards and reports, increasing perceived value and justifying premium pricing.

Start with Matomo or Umami, set up your custom domain, and start delivering professional analytics under your brand.

Explore more analytics tools or agency solutions.