Google Analytics Alternatives
A curated collection of the 8 best alternatives to Google Analytics.
The best alternative to Google Analytics is GoatCounter. If that doesn't suit you, we've compiled a ranked list of otherGoogle Analytics alternatives to help you find a suitable replacement. Other interesting alternatives to Google Analytics are: Countly, Umami, Plausible and Matomo.
Google Analytics alternatives are mainly Web Analytics but may also be Product Analytics. Browse these if you want a narrower list of alternatives or looking for a specific functionality of Google Analytics.
GoatCounter is an open source web analytics platform available as a hosted service or self-hosted app.
Looking for alternatives to other popular services? Check out other posts in the alternatives series and amazmatic.com, a directory of open source software with filters for tags and alternatives for easy browsing and discovery.
Countly is a product analytics solution that helps teams track product performance and customer journey.
Umami is a simple, fast, privacy-focused alternative to Google Analytics. It's self-hosted, open source, and respects user privacy.
Plausible is a lightweight and open-source website analytics tool. No cookies and fully compliant with GDPR, CCPA and PECR.
Matomo is the leading open alternative to Google Analytics that gives you full control over your data. Matomo lets you easily collect data from websites & apps and visualise this data and extract insights.
PostHog is an open source product analytics platform. It helps you understand user behavior, run experiments, and build better products.
Looking for alternatives to other popular services? Check out other posts in the alternatives series and amazmatic.com, a directory of open source software with filters for tags and alternatives for easy browsing and discovery.
Fathom Analytics is a simple, privacy-focused website analytics tool for bloggers & businesses.
Similar proprietary alternatives:
